Cedar & Thyme
Cedar & Thyme Bookkeeping — Brand Identity Reveal
Your thyme is too precious to spend on spreadsheets.
Refine,
don't redo.
She was already attached to her sprig. The work wasn't a new identity — it was making the one she loved production-grade: cleaner geometry, one honest botanical, a mark that holds at any size.
Drag to compare — her logo, before & after
Two colors
do the work.
Cedar Purple and Thyme Cream carry every surface; Ink steadies the body. The third color only whispers — lavender and plum are accents, defended before use.
Petrona for voice.
Figtree for clarity.
A warm transitional serif to speak, a geometric-humanist sans to explain — with tabular numerals for books that have to add up.
Grounded.
Financial clarity for service-based business owners who want confident decisions and steady growth.
A botanical system —
sparse, not busy.
One hand-painted icon per service, and three botanical patterns used as faint washes — never loud. The herb does the talking.
Bookkeeping
Ledger & sprig — clean books, every month.
Cleanup
Papers & sprig — current and back in control.
Reporting
Sprigs as growth — financials you can read.
The mark, brought
into the real world.
Stitched in thread, the single sprig stops being a logo and becomes an object — proof a calm brand can carry real weight.
What's next.
The identity is locked. Phase 2 brings it to life across every place a client meets Cedar & Thyme.
The website
Home, services, about & booking — imagery-forward and calm.
The brand guide
One document so the system stays consistent everywhere.
Report templates
Monthly financials that look as clear as they read.
Collateral
Proposals, email, social — the sprig, applied with restraint.
Clean books. Clear financials.
Calm, grounded systems.